Home Staging Riverside County, CA


Before and After's with a TWIST!

I know how much we all love Before and After photo's.  But I was getting bored with them and decided to put a twist on them.  How about showing online unstage advertised listings vs. online staged listings? I wanted to show Realtor's and Home Seller's what their listing's and home's look like online if they don't stage their properties.  As we all know...more and more potential Home Buyer's are looking online before they even step in the door.  Let's give them something they would like to visit...not "click" by and move on! :)

Below are some actual interior pictures of Houses for Sale. I have presented similar flyer's at Realtor meeting's and have had great response. 

Look through the photo's below and then ask yourselves......

Which Listings would I rather have?

Which photo's might attract more potential buyer's?

Which photo's are worth advertising?

Which photo's allow potential buyer's to visualize themselves living in the home?

Which photo's will help you attract more client's?


                Online Listing Pictures

                 Staged Online Listings Pictures








Contact Janice at 1st Stage Property Transformations of Murrieta Temecula for a home staging estimate.

Janice Sutton | Home Stager | 1st Stage Property Transformation
Dir 951-704-0597 | Email | Website

Blog posted by Janice Sutton, Murrieta Temecula Home Stager.  Home staging & marketing homes for the Inland Empire/Riverside County & San Diego County.

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Comment balloon 17 commentsJanice Sutton • August 31 2007 06:58PM


So true! Sometimes I think we shuld just do "photo staging" so we come in, do the room, have the photos taken, then destage. I feel thats how powerful the MLS photos are or are not if no photos or bad photos are included. Great post!
Posted by Cheri Dueker, Transitional Designs, LLC, Home Staging St. Louis (Transitional Designs, LLC) about 13 years ago

THAT was exactly my point to Sue Argue, Cheri.  You have expressed it brilliantly.  Honestly, you are such a great writer, I'm going to phone in my posts and have you write them for me.... you have a tremendous way with words.

Janice, I like the angle of using B & A like these for Realtors' Presentations.  I have a suite of them coming up next month and will ask exactly those questions, if it's ok with you? 

Fun post, thank you.

Posted by Juliet Johnson, Jacksonville Photography & Digital Marketing (Vizzitopia) about 13 years ago
 Hi Janice, the bathroom photos in particular are so dramatically different. excellent way to present what you do.
Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) about 13 years ago

I think it's very powerful to show them how their home should look like on the internet. Sometimes they simply just don't get it and I think this is a great alternative way to show them. I am still not sold 100% on staged photography because if the online photo looks great, you get buyers at tour the home. Then when they show up at the home, it's the unstaged state, they will be turned off and leave.

But that's just my 2 cents.


Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) about 13 years ago

Cheri - Thank you.  I agree 100% that online photos are very important. I just don't understand why Realtors and Home Sellers continue to show unattractive listing pictures.

Juliet - Go for it girl!  Ask away!  Then post about your meeting and let us know what they said.  I also think adding visuals are very powerful when it comes to educating people about Home Staging and why it is soooo important. 

Marti- Thank you very much.  Coming from a "Marketing Guru" like you your comment really mean a lot to me!  It was hard finding pictures I could use for this project since I mostly do Vacants.  I will continue to look for better examples that really hit HOME. No pun intended.

Cindy- You are so right.  Showing them is one of the most powerful alternatives that works the best for me.  I also am not "sold 100% on staged photography".  We need to keep the potential buyer emotional attached from the beginning to the end. :)

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago

Are these even the same homes?  Amazing how awful some of the pictures some agents try to useahaya are!



Posted by Lexa R. Montierth, Real Estate Sales Agent and Marketer (NextHome Complete Realty) about 13 years ago
Janice, I like that you used homes similar to show what an unstaged home looks like compared to a staged home, rather the traditional before and after. I get it... and it makes a good point.
Posted by Julianna Hind, REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA (eXp Realty) about 13 years ago

Lexa - No, these are ACTUAL online pictures from MANY different homes and rooms.  The ones on the Left are currently listing pictures of houses for sale online.  The pictures on the right are also from different houses for sale that have been staged by me.  The "twist" is showing what un-staged online advertised listing looks like vs. staged online advertised listings!  Sorry if I confused you...I confuse myself! :) 

Julianna - Thank you.  It was hard finding similar rooms of different houses to show this example.  I am glad you got the point.  It can be a very powerful tool to share with an Agent that just doesn't get it.  Actions speak louder then words. 

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago

Janice,  This "twist" is really a great idea!  Knowing just how important good on-line photos are in terms of generating traffic to a home, this before and after approach you've taken here makes a very compelling argument for the value of staging a home....great looking photos end up on the web, not the ordinary ones shown above in the "befores".

Thanks very much for this,



Posted by Nancy Maurer, Home Stager - Serving No. NJ (Whitehall Interiors & Home Staging LLC) about 13 years ago

Nancy - Your welcome.  Thank you for commenting.

After viewing many listing pictures that were hurting not helping in showing the property I decide to come up with this idea. I wanted to show Realtors that sometimes their advertising $$$$ are wasted on listings that don't show well and how staging could help.

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago

Hey Long Guyland Girrllfriend!

What a great idea for Realtor presentations and how savvy on your part! 

How long did it take you to put together the Before and Afters?

Hey, hope everything is going really well for you!


Posted by Val Allocco, HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island (Staged 2 Sell New York & Long Island) about 13 years ago

Hey Val - It has been tooooooo long.  Thanks for commenting. 

Thanks for the "savvy" compliment.  I really didn't take me that long at all to put a couple of flyer's together showing "Typical Listings" vs. "1st Stage Listings."  Realtors love these marketing flyer's and use them to encourage their home sellers to stage.

Everything is going better then expected.  My goal is to GROW slow and steady but everything is has been moving fast. Quality not quantity is important to me.

Keep in touch! :) 

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago
Nora & Susan - Glad you got my "point." I check out current listings online too and laugh..then I  shake my head in disbelief.  Slowly but surely everyone is "getting it." Home Staging is an online marketing necessity!
Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago

Hey Janice this is a great idea and obviously NO COMPARISON. The afters are awesome, warm and inviting. I think that people are finally starting to get it because I am getting a ton of calls to come to view their homes and help them stage. 

Phyllis Pafumi

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) about 13 years ago

Phyllis - Thanks! Everyone loves B&A's.  I was just trying get potential client's and realtor's to understand how important staging is for their online marketing photo's. 

I agree, people are finally starting to get it.  I am also finally getting calls!  It is refreshing to help people that understand how important staging is in order to sell their property. :) Best to you!

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago


Great idea! As a consumer I'd really have to question the overall of the house if the best pictures put online show tons of clutter, storage problems and the family pet lying on the couch. It conjures up all kinds of negatives. These were great examples to show the importance of staging and they didn't even have those kinds of issues!

                                                           Penny White

                                                          Beststagedesign Inc.

Posted by penny white about 13 years ago
Penny - Thanks.  I am always trying to think like consumer's to figure out how to overcome their objections.  This one works every time. 
Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago